CRM

Infuse your organization with new levels of customer intelligence using La Jolla Gaming's Customer Relationship Management functions provide every customer-facing employee the information they need to truly impress patrons.

La Jolla Gaming CRM gives Casino Host's the edge needed to provide unparalleled customer service with minimal overhead.  Accessed via networked terminals, touch screens, secure web access and Wi-Fi enabled PDAs; La Jolla Gaming's CRM software works with your people and the way your Casino works.

La Jolla Gaming CRM not only slips right into your employees' lives without disruption, it also adapts easily to your existing business workflow and processes. La Jolla Gaming CRM integrates seamlessly with all La Jolla Gaming products enabling your CRM software to incorporate valuable information such as:  player tendencies, win percentages and personal preferences. This makes it easy to tailor La Jolla Gaming CRM to suit your needs and fit your Casino like a glove.

A new marketing automation module that makes it easy to build player lead lists, create targeted marketing campaigns, track the progress of those campaigns, and follow up on campaigns.